#1 – Welcome To The High Profit Consulting Podcast

by | Jan 13, 2022

Chasing Clients Isn’t A Viable Business Strategy

In theory, if you want a new client, all you need to do is make your case and ask for the business, again and again and again. Does that approach work? Well…sort of. Ask enough people and eventually, someone will say “yes.” But in the process, you run yourself ragged.

The time and energy you spend chasing clients could go toward improving other areas of your business. Worse, you end up on a demoralizing “feast or famine” rollercoaster — constantly in flux — where business is either booming or business is a bust.

Episode Highlights:

[00:02:21] Chasing clients isn't a viable long term business strategy

[00:03:26] Systemizing lead generation and paid advertising across multiple channels

[00:05:42] Paid advertising on Facebook VS LinkedIn

[00:07:19] Generate leads, drive conversions with LinkedIn

[00:08:59] Drive the leads from Facebook to LinkedIn

Value Bombs:

  1. The choice is yours: Whether you keep doing the same things or you evolve. —Mark Firth
  2. Start working on whatever works best for your business. —Mark Firth
  3. The effectiveness of your message will have a profound impact on your ability to sell, influence, or inform.  —Mark Firth

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#2 – How To Eliminate LinkedIn Messages With LinkedIn Ads

#2 – How To Eliminate LinkedIn Messages With LinkedIn Ads

After reaching 100,000 members in its first year, LinkedIn now has 630 million users. Yet this social media outlet still seems to be the most intimidating and the most misunderstood due to its positioning as a network for professionals. Let’s take a look at three roadblocks I often hear when asked why organizations don’t include LinkedIn in their inbound marketing strategy.