by Mark Firth | Feb 3, 2022 | Podcast
Find, Prioritize and Test Edge CasesNiche. Industry. Market Place. Really, everything in business—and in life for that matter— is all about "positioning".Positioning yourself in the marketplace is one of the most powerful ways you can develop your messaging....
by Mark Firth | Jan 13, 2022 | Uncategorized
It’s Time To Let Go Of These LinkedIn MisconceptionsAfter reaching 100,000 members in its first year, LinkedIn now has 630 million users. Yet this social media outlet still seems to be the most intimidating and the most misunderstood due to its positioning as a...
by Mark Firth | Jan 13, 2022 | Uncategorized
Chasing Clients Isn’t A Viable Business StrategyIn theory, if you want a new client, all you need to do is make your case and ask for the business, again and again and again. Does that approach work? Well…sort of. Ask enough people and eventually, someone will say...
